Google’s Helpful Content Update: What You Need to Know
Web pages should help people–not please the search engines Even Google–the biggest search engine in the world–stresses that! In the upcoming weeks, Google is rolling out its Helpful Content update as another way to connect people with the best information t...
How to Get Started with Google My Business (Part 2)
In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address If you made it this far, you’re waiting for your Google postcard to arrive so you can complete the verific...
How to Get Started with Google My Business (Part 1)
Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile W...
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results If the title resonates, searchers will read the little snippet or simply click to check out the result Have you ever noticed that sometimes the title on a search result and...
2 New Google Core Updates this Summer
What does that mean for your business and website Last week, Google released the first of 2 planned core updates this summer The next core update is due to be released in July In general, Google core updates only come out a few times per year at most So why...
