If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4). Why? Google is phasing out Universal Analytics. It will stop processing new hits on July 1, 2023. If you rely on
Cyber scams and cyber attacks are nothing new. They’ve been around almost as long as the internet. Due to recent world events, the threat of cyberattacks has increased dramatically. Cybersecurity professionals work around the clock to ensure our systems, networks, and
[vc_row][vc_column][vc_column_text] In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address. If you made it this far, you’re waiting for your Google postcard to arrive
[vc_row][vc_column][vc_column_text] Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile. Why? If
Search Engine Optimization (SEO) uses the most current best practices and criteria that allow search engines to clearly understand what your website is all about. The information search engine “crawlers” process determines your website’s ranking for certain keywords.
The iOS 14.5 update privacy initiative requires developers to provide explicit permission for apps to collect and share data. Each app must provide a Tracking Transparency Prompt where a user can opt out of sharing their unique Identifier for Advertisers
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them. More specifically, this landmark law gives California residents four important privacy rights: Right to know the personal information a business
Google is moving forward to end third-party cookies this year. And it’s a big deal. Publishers and advertisers built huge audiences using third party data. And now
Search engines want to know what’s on your page so they can provide the best results for their users. You want to give the search engine “crawlers” every opportunity to find the information they need so it can be processed.
The first half of 2020 has been a challenge for many businesses--big and small. Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic. Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickups
At the beginning of this year, the California Consumer Privacy Act (CCPA) took effect. In a nutshell, it gives consumers the right to know what personal information companies use and share. More importantly, it gives consumers a chance to opt-out of
WCAG: The Blueprint of Web Accessibility Recently we talked about some important points for making your website accessible to individuals with disabilities. It’s not only good practice, it’s also the law. As we discussed earlier, the Americans with Disabilities Act, created
SEO can be confusing. But we have a few tools and tips that help simplify things. Here are 3 methods to rank higher in Google Search. Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download
In the first part of this series, we discussed basic marketing approaches, channels, and tools. In this section, we will cover how to establish goals, audit your brand's current digital presence, and how to critically review your website for optimization opportunities. 1)
If you have the entrepreneurial spirit then you will need to face the task of crafting your digital marketing strategy and become adept at branding. How do you do that if you are bootstrapping or on a tight budget? It can be