Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4). Why? Google is phasing out Universal Analytics. It will stop processing new hits on July 1, 2023. If you rely on
Ways to Protect Yourself from Cyber Threats
Cyber scams and cyber attacks are nothing new. They’ve been around almost as long as the internet. Due to recent world events, the threat of cyberattacks has increased dramatically. Cybersecurity professionals work around the clock to ensure our systems, networks, and
How to Get Started with Google My Business (Part 2)
[vc_row][vc_column][vc_column_text] In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address. If you made it this far, you’re waiting for your Google postcard to arrive
How to Get Started with Google My Business (Part 1)
[vc_row][vc_column][vc_column_text] Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile. Why? If
Is Your Website Optimized for Search Engines?
Search Engine Optimization (SEO) uses the most current best practices and criteria that allow search engines to clearly understand what your website is all about. The information search engine “crawlers” process determines your website’s ranking for certain keywords.
SERP Features: Get Your Business Noticed
If your website is listed in a SERP feature, it could mean more traffic AND people viewing you (or your business) as an authority on a particular topic. So how can you edge your way into a SERP feature? Let’s start
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results. If the title resonates, searchers will read the little snippet or simply click to check out the result. Have you ever noticed that sometimes the
Apple’s IOS 14.5 Update: How it Affects Marketing
The iOS 14.5 update privacy initiative requires developers to provide explicit permission for apps to collect and share data. Each app must provide a Tracking Transparency Prompt where a user can opt out of sharing their unique Identifier for Advertisers
2 New Google Core Updates this Summer
What does that mean for your business and website? Last week, Google released the first of 2 planned core updates this summer. The next core update is due to be released in July.
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them. More specifically, this landmark law gives California residents four important privacy rights: Right to know the personal information a business
Third-Party Cookie Depreciation: Understanding Data “Parties”
Google is moving forward to end third-party cookies this year. And it’s a big deal. Publishers and advertisers built huge audiences using third party data. And now
Consumer Protection and New Privacy Laws
Legislation like the GDPR and CCPA is changing online policies and protecting consumers. Major companies like Google and Apple are also taking new steps to protect the privacy of their users. As these privacy laws take effect, you want to make
Attract People to Your Website with Structured Data
Search engines want to know what’s on your page so they can provide the best results for their users. You want to give the search engine “crawlers” every opportunity to find the information they need so it can be processed.
Building Your Website: The Basics
Are you ready to create a website to help your business thrive? Your content is essential for getting the attention of search engines and those actively looking for your products and services. Let’s assume you have web hosting and a domain name
Now is the Time! Develop Your Presence Online
The first half of 2020 has been a challenge for many businesses--big and small. Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic. Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickups
California’s New Privacy Laws: What You Need to Know
At the beginning of this year, the California Consumer Privacy Act (CCPA) took effect. In a nutshell, it gives consumers the right to know what personal information companies use and share. More importantly, it gives consumers a chance to opt-out of
Web Content Accessibility Guidelines
WCAG: The Blueprint of Web Accessibility Recently we talked about some important points for making your website accessible to individuals with disabilities. It’s not only good practice, it’s also the law. As we discussed earlier, the Americans with Disabilities Act, created
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules. Is Your Online Business at Risk? You worked hard to create your website and make it thrive. Have you made sure even those with disabilities can easily access the
Does Blogging Help SEO?
Yep. Here are the benefits of blogs and why you should add one to your website. You started a business. Check. You created a great looking website featuring your business. Check. Now it’s time to sit back and wait for all the visitors
3 Methods to Rank Higher in Google Search
SEO can be confusing. But we have a few tools and tips that help simplify things. Here are 3 methods to rank higher in Google Search. Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download
Your Complete Beginners Guide to SEO
A Beginner’s Complete SEO Checklist ✔️✔️✔️ What Is SEO and Why Do You Need It? If you’ve decided to dabble in the world of marketing, you’ve probably learned that SEO is all the rage these days. You’re dying to know what it
Crafting a Digital Marketing Strategy for Beginners | Pt.2
In the first part of this series, we discussed basic marketing approaches, channels, and tools. In this section, we will cover how to establish goals, audit your brand's current digital presence, and how to critically review your website for optimization opportunities. 1)
Crafting a Digital Marketing Strategy for Beginners | Pt.1
If you have the entrepreneurial spirit then you will need to face the task of crafting your digital marketing strategy and become adept at branding. How do you do that if you are bootstrapping or on a tight budget? It can be
