Apple’s IOS 14.5 Update: How it Affects Marketing
The iOS 14.5 update privacy initiative requires developers to provide explicit permission for apps to collect and share data. Each app must provide a Tracking Transparency Prompt where a user can opt out of sharing their unique Identifier for Advertisers
2 New Google Core Updates this Summer
What does that mean for your business and website? Last week, Google released the first of 2 planned core updates this summer. The next core update is due to be released in July.
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them. More specifically, this landmark law gives California residents four important privacy rights: Right to know the personal information a business
Third-Party Cookie Depreciation: Understanding Data “Parties”
Google is moving forward to end third-party cookies this year. And it’s a big deal. Publishers and advertisers built huge audiences using third party data. And now
Consumer Protection and New Privacy Laws
Legislation like the GDPR and CCPA is changing online policies and protecting consumers. Major companies like Google and Apple are also taking new steps to protect the privacy of their users. As these privacy laws take effect, you want to make
Attract People to Your Website with Structured Data
Search engines want to know what’s on your page so they can provide the best results for their users. You want to give the search engine “crawlers” every opportunity to find the information they need so it can be processed.
Building Your Website: The Basics
Are you ready to create a website to help your business thrive? Your content is essential for getting the attention of search engines and those actively looking for your products and services. Let’s assume you have web hosting and a domain name
Now is the Time! Develop Your Presence Online
The first half of 2020 has been a challenge for many businesses--big and small. Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic. Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickups
California’s New Privacy Laws: What You Need to Know
At the beginning of this year, the California Consumer Privacy Act (CCPA) took effect. In a nutshell, it gives consumers the right to know what personal information companies use and share. More importantly, it gives consumers a chance to opt-out of
Web Content Accessibility Guidelines
WCAG: The Blueprint of Web Accessibility Recently we talked about some important points for making your website accessible to individuals with disabilities. It’s not only good practice, it’s also the law. As we discussed earlier, the Americans with Disabilities Act, created
