Google’s Helpful Content Update: What You Need to Know
Web pages should help people–not please the search engines Even Google–the biggest search engine in the world–stresses that! In the upcoming weeks, Google is rolling out its Helpful Content update as another way to connect people with the best information t...
Ways to Protect Yourself from Cyber Threats
Cyber scams and cyber attacks are nothing new They’ve been around almost as long as the internet Due to recent world events, the threat of cyberattacks has increased dramatically Cybersecurity professionals work around the clock to ensure our systems, networks...
How to Get Started with Google My Business (Part 2)
In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address If you made it this far, you’re waiting for your Google postcard to arrive so you can complete the verific...
SERP Features: Get Your Business Noticed
You know how Google works Type what you’re searching for and get a bunch of results A majority of those results have a title, link, and snippet of information Those are organic results The higher a page ranks in the search results, the more Google believes it is a...
2 New Google Core Updates this Summer
What does that mean for your business and website Last week, Google released the first of 2 planned core updates this summer The next core update is due to be released in July In general, Google core updates only come out a few times per year at most So why...
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them More specifically, this landmark law gives California residents four important privacy rights: Right to k...
Attract People to Your Website with Structured Data
If you never heard of Schema or structured data, let’s start with a couple questions Have you ever searched for a new recipe and found that some of them had ratings--those five stars filled with varying levels of yellow Notice that some search results hav...
Web Content Accessibility Guidelines
WCAG: The Blueprint of Web Accessibility Recently we talked about some important points for making your website accessible to individuals with disabilities It’s not only good practice, it’s also the law As we discussed earlier, the Americans with Disabilities Act,...
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules Is Your Online Business at Risk You worked hard to create your website and make it thrive Have you made sure even those with disabilities can easily access the content of your websit...
3 Methods to Rank Higher in Google Search
SEO can be confusing But we have a few tools and tips that help simplify things Here are 3 methods to rank higher in Google Search Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download as a...
Your Complete Beginners Guide to SEO
A Beginner’s Complete SEO Checklist ✔️✔️✔️ What Is SEO and Why Do You Need It If you’ve decided to dabble in the world of marketing, you’ve probably learned that SEO is all the rage these days You’re dying to know what it is and h...
Crafting a Digital Marketing Strategy for Beginners | Pt.2
In the first part of this series, we discussed basic marketing approaches, channels, and tools In this section, we will cover how to establish goals, audit your brand's current digital presence, and how to critically review your website for optimization opp...
