Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4). Why? Google is phasing out Universal Analytics. It will stop processing new hits on July 1, 2023. If you rely on
How to Get Started with Google My Business (Part 2)
[vc_row][vc_column][vc_column_text] In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address. If you made it this far, you’re waiting for your Google postcard to arrive
How to Get Started with Google My Business (Part 1)
[vc_row][vc_column][vc_column_text] Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile. Why? If
SERP Features: Get Your Business Noticed
If your website is listed in a SERP feature, it could mean more traffic AND people viewing you (or your business) as an authority on a particular topic. So how can you edge your way into a SERP feature? Let’s start
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results. If the title resonates, searchers will read the little snippet or simply click to check out the result. Have you ever noticed that sometimes the
Apple’s IOS 14.5 Update: How it Affects Marketing
The iOS 14.5 update privacy initiative requires developers to provide explicit permission for apps to collect and share data. Each app must provide a Tracking Transparency Prompt where a user can opt out of sharing their unique Identifier for Advertisers
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them. More specifically, this landmark law gives California residents four important privacy rights: Right to know the personal information a business
Attract People to Your Website with Structured Data
Search engines want to know what’s on your page so they can provide the best results for their users. You want to give the search engine “crawlers” every opportunity to find the information they need so it can be processed.
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules. Is Your Online Business at Risk? You worked hard to create your website and make it thrive. Have you made sure even those with disabilities can easily access the
3 Methods to Rank Higher in Google Search
SEO can be confusing. But we have a few tools and tips that help simplify things. Here are 3 methods to rank higher in Google Search. Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download
Your Complete Beginners Guide to SEO
A Beginner’s Complete SEO Checklist ✔️✔️✔️ What Is SEO and Why Do You Need It? If you’ve decided to dabble in the world of marketing, you’ve probably learned that SEO is all the rage these days. You’re dying to know what it
Crafting a Digital Marketing Strategy for Beginners | Pt.2
In the first part of this series, we discussed basic marketing approaches, channels, and tools. In this section, we will cover how to establish goals, audit your brand's current digital presence, and how to critically review your website for optimization opportunities. 1)
