If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4). Why? Google is phasing out Universal Analytics. It will stop processing new hits on July 1, 2023. If you rely on
Search engines want to know what’s on your page so they can provide the best results for their users. You want to give the search engine “crawlers” every opportunity to find the information they need so it can be processed.