How to Get Started with Google My Business (Part 2)
In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address If you made it this far, you’re waiting for your Google postcard to arrive so you can complete the verific...
How to Get Started with Google My Business (Part 1)
Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile W...
Is Your Website Optimized for Search Engines?
Find out with a FREE Site Crawl Report Your website is the perfect opportunity to find people actively searching for the products or services you provide Think about itPeople use search engines all the time Google processes an average of 40,000 search querie...
SERP Features: Get Your Business Noticed
You know how Google works Type what you’re searching for and get a bunch of results A majority of those results have a title, link, and snippet of information Those are organic results The higher a page ranks in the search results, the more Google believes it is a...
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results If the title resonates, searchers will read the little snippet or simply click to check out the result Have you ever noticed that sometimes the title on a search result and...
Apple’s IOS 14.5 Update: How it Affects Marketing
Apple is responding to the increasing demands for user privacy The May 2021 iOS 145 update promises to be a game changer But how The iOS 145 update privacy initiative requires developers to provide explicit permission for apps to collect and share data Each...
2 New Google Core Updates this Summer
What does that mean for your business and website Last week, Google released the first of 2 planned core updates this summer The next core update is due to be released in July In general, Google core updates only come out a few times per year at most So why...
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them More specifically, this landmark law gives California residents four important privacy rights: Right to k...
Third-Party Cookie Depreciation: Understanding Data “Parties”
Google is moving forward to end third-party cookies this year And it’s a big deal Publishers and advertisers built huge audiences using third party data And nowthat business model is going to change But there’s good news Now is the time to come up with a plan...
Consumer Protection and New Privacy Laws
Changes in How Businesses Use Personal Information Legislation like the GDPR and CCPA is changing online policies and protecting consumers Major companies like Google and Apple are also taking new steps to protect the privacy of their users As these pr...
