How to Get Started with Google My Business (Part 2)
[vc_row][vc_column][vc_column_text] In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address. If you made it this far, you’re waiting for your Google postcard to arrive
How to Get Started with Google My Business (Part 1)
[vc_row][vc_column][vc_column_text] Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile. Why? If
Is Your Website Optimized for Search Engines?
Search Engine Optimization (SEO) uses the most current best practices and criteria that allow search engines to clearly understand what your website is all about. The information search engine “crawlers” process determines your website’s ranking for certain keywords.
SERP Features: Get Your Business Noticed
If your website is listed in a SERP feature, it could mean more traffic AND people viewing you (or your business) as an authority on a particular topic. So how can you edge your way into a SERP feature? Let’s start
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results. If the title resonates, searchers will read the little snippet or simply click to check out the result. Have you ever noticed that sometimes the
Apple’s IOS 14.5 Update: How it Affects Marketing
The iOS 14.5 update privacy initiative requires developers to provide explicit permission for apps to collect and share data. Each app must provide a Tracking Transparency Prompt where a user can opt out of sharing their unique Identifier for Advertisers
2 New Google Core Updates this Summer
What does that mean for your business and website? Last week, Google released the first of 2 planned core updates this summer. The next core update is due to be released in July.
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them. More specifically, this landmark law gives California residents four important privacy rights: Right to know the personal information a business
Third-Party Cookie Depreciation: Understanding Data “Parties”
Google is moving forward to end third-party cookies this year. And it’s a big deal. Publishers and advertisers built huge audiences using third party data. And now
Consumer Protection and New Privacy Laws
Legislation like the GDPR and CCPA is changing online policies and protecting consumers. Major companies like Google and Apple are also taking new steps to protect the privacy of their users. As these privacy laws take effect, you want to make
