Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4). Why? Google is phasing out Universal Analytics. It will stop processing new hits on July 1, 2023. If you rely on
How to Get Started with Google My Business (Part 1)
[vc_row][vc_column][vc_column_text] Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile. Why? If
Is Your Website Optimized for Search Engines?
Search Engine Optimization (SEO) uses the most current best practices and criteria that allow search engines to clearly understand what your website is all about. The information search engine “crawlers” process determines your website’s ranking for certain keywords.
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results. If the title resonates, searchers will read the little snippet or simply click to check out the result. Have you ever noticed that sometimes the
Attract People to Your Website with Structured Data
Search engines want to know what’s on your page so they can provide the best results for their users. You want to give the search engine “crawlers” every opportunity to find the information they need so it can be processed.
Now is the Time! Develop Your Presence Online
The first half of 2020 has been a challenge for many businesses--big and small. Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic. Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickups
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules. Is Your Online Business at Risk? You worked hard to create your website and make it thrive. Have you made sure even those with disabilities can easily access the
Does Blogging Help SEO?
Yep. Here are the benefits of blogs and why you should add one to your website. You started a business. Check. You created a great looking website featuring your business. Check. Now it’s time to sit back and wait for all the visitors
3 Methods to Rank Higher in Google Search
SEO can be confusing. But we have a few tools and tips that help simplify things. Here are 3 methods to rank higher in Google Search. Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download
Crafting a Digital Marketing Strategy for Beginners | Pt.1
If you have the entrepreneurial spirit then you will need to face the task of crafting your digital marketing strategy and become adept at branding. How do you do that if you are bootstrapping or on a tight budget? It can be
