The AI Language Model Disruption
What Digital Marketers and Business Owners Need to Know In December, Open AI’s ChatGPT–a language learning model–made quite a splash in AI news Depending on what headlines you read, it was the inevitable end of white-collar workers or a flawed system...
Google’s Helpful Content Update: What You Need to Know
Web pages should help people–not please the search engines Even Google–the biggest search engine in the world–stresses that! In the upcoming weeks, Google is rolling out its Helpful Content update as another way to connect people with the best information t...
Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4) Why Google is phasing out Universal Analytics It will stop processing new hits on July 1, 2023 If you rely on the informat...
How to Get Started with Google My Business (Part 1)
Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile W...
Is Your Website Optimized for Search Engines?
Find out with a FREE Site Crawl Report Your website is the perfect opportunity to find people actively searching for the products or services you provide Think about itPeople use search engines all the time Google processes an average of 40,000 search querie...
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results If the title resonates, searchers will read the little snippet or simply click to check out the result Have you ever noticed that sometimes the title on a search result and...
Attract People to Your Website with Structured Data
If you never heard of Schema or structured data, let’s start with a couple questions Have you ever searched for a new recipe and found that some of them had ratings--those five stars filled with varying levels of yellow Notice that some search results hav...
Now is the Time! Develop Your Presence Online
The first half of 2020 has been a challenge for many businesses--big and small Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickupsIt is A LOT!...
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules Is Your Online Business at Risk You worked hard to create your website and make it thrive Have you made sure even those with disabilities can easily access the content of your websit...
Does Blogging Help SEO?
Yep Here are the benefits of blogs and why you should add one to your website You started a business Check You created a great looking website featuring your business Check Now it’s time to sit back and wait for all the visitors...
3 Methods to Rank Higher in Google Search
SEO can be confusing But we have a few tools and tips that help simplify things Here are 3 methods to rank higher in Google Search Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download as a...
Crafting a Digital Marketing Strategy for Beginners | Pt.1
If you have the entrepreneurial spirit then you will need to face the task of crafting your digital marketing strategy and become adept at branding How do you do that if you are bootstrapping or on a tight budget It can be difficult for leaders of small,...
