Google’s Helpful Content Update: What You Need to Know
Web pages should help people–not please the search engines Even Google–the biggest search engine in the world–stresses that! In the upcoming weeks, Google is rolling out its Helpful Content update as another way to connect people with the best information t...
Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4) Why Google is phasing out Universal Analytics It will stop processing new hits on July 1, 2023 If you rely on the informat...
How to Get Started with Google My Business (Part 2)
In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address If you made it this far, you’re waiting for your Google postcard to arrive so you can complete the verific...
Is Your Website Optimized for Search Engines?
Find out with a FREE Site Crawl Report Your website is the perfect opportunity to find people actively searching for the products or services you provide Think about itPeople use search engines all the time Google processes an average of 40,000 search querie...
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results If the title resonates, searchers will read the little snippet or simply click to check out the result Have you ever noticed that sometimes the title on a search result and...
Apple’s IOS 14.5 Update: How it Affects Marketing
Apple is responding to the increasing demands for user privacy The May 2021 iOS 145 update promises to be a game changer But how The iOS 145 update privacy initiative requires developers to provide explicit permission for apps to collect and share data Each...
2 New Google Core Updates this Summer
What does that mean for your business and website Last week, Google released the first of 2 planned core updates this summer The next core update is due to be released in July In general, Google core updates only come out a few times per year at most So why...
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them More specifically, this landmark law gives California residents four important privacy rights: Right to k...
Attract People to Your Website with Structured Data
If you never heard of Schema or structured data, let’s start with a couple questions Have you ever searched for a new recipe and found that some of them had ratings--those five stars filled with varying levels of yellow Notice that some search results hav...
Now is the Time! Develop Your Presence Online
The first half of 2020 has been a challenge for many businesses--big and small Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickupsIt is A LOT!...
