Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4) Why Google is phasing out Universal Analytics It will stop processing new hits on July 1, 2023 If you rely on the informat...
How to Get Started with Google My Business (Part 2)
In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address If you made it this far, you’re waiting for your Google postcard to arrive so you can complete the verific...
How to Get Started with Google My Business (Part 1)
Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile W...
SERP Features: Get Your Business Noticed
You know how Google works Type what you’re searching for and get a bunch of results A majority of those results have a title, link, and snippet of information Those are organic results The higher a page ranks in the search results, the more Google believes it is a...
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results If the title resonates, searchers will read the little snippet or simply click to check out the result Have you ever noticed that sometimes the title on a search result and...
Apple’s IOS 14.5 Update: How it Affects Marketing
Apple is responding to the increasing demands for user privacy The May 2021 iOS 145 update promises to be a game changer But how The iOS 145 update privacy initiative requires developers to provide explicit permission for apps to collect and share data Each...
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them More specifically, this landmark law gives California residents four important privacy rights: Right to k...
Attract People to Your Website with Structured Data
If you never heard of Schema or structured data, let’s start with a couple questions Have you ever searched for a new recipe and found that some of them had ratings--those five stars filled with varying levels of yellow Notice that some search results hav...
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules Is Your Online Business at Risk You worked hard to create your website and make it thrive Have you made sure even those with disabilities can easily access the content of your websit...
3 Methods to Rank Higher in Google Search
SEO can be confusing But we have a few tools and tips that help simplify things Here are 3 methods to rank higher in Google Search Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download as a...
Your Complete Beginners Guide to SEO
A Beginner’s Complete SEO Checklist ✔️✔️✔️ What Is SEO and Why Do You Need It If you’ve decided to dabble in the world of marketing, you’ve probably learned that SEO is all the rage these days You’re dying to know what it is and h...
Crafting a Digital Marketing Strategy for Beginners | Pt.2
In the first part of this series, we discussed basic marketing approaches, channels, and tools In this section, we will cover how to establish goals, audit your brand's current digital presence, and how to critically review your website for optimization opp...
