The AI Language Model Disruption
What Digital Marketers and Business Owners Need to Know In December, Open AI’s ChatGPT–a language learning model–made quite a splash in AI news Depending on what headlines you read, it was the inevitable end of white-collar workers or a flawed system...
Google’s Helpful Content Update: What You Need to Know
Web pages should help people–not please the search engines Even Google–the biggest search engine in the world–stresses that! In the upcoming weeks, Google is rolling out its Helpful Content update as another way to connect people with the best information t...
Why It’s Time to Switch to Google Analytics 4
If you've been tracking your business's web traffic with Universal Analytics, now is the time to switch to Google Analytics 4 (GA4) Why Google is phasing out Universal Analytics It will stop processing new hits on July 1, 2023 If you rely on the informat...
Ways to Protect Yourself from Cyber Threats
Cyber scams and cyber attacks are nothing new They’ve been around almost as long as the internet Due to recent world events, the threat of cyberattacks has increased dramatically Cybersecurity professionals work around the clock to ensure our systems, networks...
How to Get Started with Google My Business (Part 2)
In part 1 of this series, we discussed setting up your Google Business Profile (the new name for Google My Business) and verifying your business address If you made it this far, you’re waiting for your Google postcard to arrive so you can complete the verific...
How to Get Started with Google My Business (Part 1)
Tips and Advice for the New Google Business Profile If you’re a business owner–especially a local business–one of the easiest ways to get exposure on a Google search is by creating a profile in Google My Business–now called Google Business Profile W...
Is Your Website Optimized for Search Engines?
Find out with a FREE Site Crawl Report Your website is the perfect opportunity to find people actively searching for the products or services you provide Think about itPeople use search engines all the time Google processes an average of 40,000 search querie...
SERP Features: Get Your Business Noticed
You know how Google works Type what you’re searching for and get a bunch of results A majority of those results have a title, link, and snippet of information Those are organic results The higher a page ranks in the search results, the more Google believes it is a...
Google & Web Page Titles: What You Should Know
Titles are often the first thing that catches the eyes of those looking at search results If the title resonates, searchers will read the little snippet or simply click to check out the result Have you ever noticed that sometimes the title on a search result and...
Apple’s IOS 14.5 Update: How it Affects Marketing
Apple is responding to the increasing demands for user privacy The May 2021 iOS 145 update promises to be a game changer But how The iOS 145 update privacy initiative requires developers to provide explicit permission for apps to collect and share data Each...
2 New Google Core Updates this Summer
What does that mean for your business and website Last week, Google released the first of 2 planned core updates this summer The next core update is due to be released in July In general, Google core updates only come out a few times per year at most So why...
Complying with the California Consumer Privacy Act (CCPA) Checklist
The California Consumer Privacy Act of 2018 (CCPA) gives California residents more control over the information businesses collect and share about them More specifically, this landmark law gives California residents four important privacy rights: Right to k...
Third-Party Cookie Depreciation: Understanding Data “Parties”
Google is moving forward to end third-party cookies this year And it’s a big deal Publishers and advertisers built huge audiences using third party data And nowthat business model is going to change But there’s good news Now is the time to come up with a plan...
Consumer Protection and New Privacy Laws
Changes in How Businesses Use Personal Information Legislation like the GDPR and CCPA is changing online policies and protecting consumers Major companies like Google and Apple are also taking new steps to protect the privacy of their users As these pr...
Attract People to Your Website with Structured Data
If you never heard of Schema or structured data, let’s start with a couple questions Have you ever searched for a new recipe and found that some of them had ratings--those five stars filled with varying levels of yellow Notice that some search results hav...
Building Your Website: The Basics
Are you ready to create a website to help your business thrive Your content is essential for getting the attention of search engines and those actively looking for your products and services Let’s assume you have web hosting and a domain name (wwwyourpagecom)...
Now is the Time! Develop Your Presence Online
The first half of 2020 has been a challenge for many businesses--big and small Everyone is trying to navigate the ever-changing norms while dealing with a worldwide pandemic Shutdowns, social distancing, CDC guidelines, wearing masks, curbside pickupsIt is A LOT!...
California’s New Privacy Laws: What You Need to Know
At the beginning of this year, the California Consumer Privacy Act (CCPA) took effect In a nutshell, it gives consumers the right to know what personal information companies use and share More importantly, it gives consumers a chance to opt-out of the sale of personal...
Web Content Accessibility Guidelines
WCAG: The Blueprint of Web Accessibility Recently we talked about some important points for making your website accessible to individuals with disabilities It’s not only good practice, it’s also the law As we discussed earlier, the Americans with Disabilities Act,...
Making Your Website Accessible to Everyone
Recent Legal Rulings Have Said Websites Can Be Held to ADA Compliance Rules Is Your Online Business at Risk You worked hard to create your website and make it thrive Have you made sure even those with disabilities can easily access the content of your websit...
Does Blogging Help SEO?
Yep Here are the benefits of blogs and why you should add one to your website You started a business Check You created a great looking website featuring your business Check Now it’s time to sit back and wait for all the visitors...
3 Methods to Rank Higher in Google Search
SEO can be confusing But we have a few tools and tips that help simplify things Here are 3 methods to rank higher in Google Search Using Google Tools Simple Onsite Optimization Thinking of your website in terms of "Mobile-First" Download as a...
Your Complete Beginners Guide to SEO
A Beginner’s Complete SEO Checklist ✔️✔️✔️ What Is SEO and Why Do You Need It If you’ve decided to dabble in the world of marketing, you’ve probably learned that SEO is all the rage these days You’re dying to know what it is and h...
Crafting a Digital Marketing Strategy for Beginners | Pt.2
In the first part of this series, we discussed basic marketing approaches, channels, and tools In this section, we will cover how to establish goals, audit your brand's current digital presence, and how to critically review your website for optimization opp...
Crafting a Digital Marketing Strategy for Beginners | Pt.1
If you have the entrepreneurial spirit then you will need to face the task of crafting your digital marketing strategy and become adept at branding How do you do that if you are bootstrapping or on a tight budget It can be difficult for leaders of small,...
